I have been into professional online education since 2003 having my first guitar sites and websites around music. Looking back to those times I still have a smile on my face because back then the internet was an unexplored area which one could be creative and in fact reach many people with the work as an artist. And so I did - I reached millions of users since then but like around 2018 things started to change. The first laws with restrictions came and of course all the big companies tried to get more and more influence over the internet and so they did. Also being in the Swiss YouTube team I have seen many things which were going on in the background which leaded to my personal opinion back in 2019 that there is need for a new strategy and to start building up a own website which keeps you free from any kind of unexpected changments of user policies or unexpected changments of the alogerithms of the big platforms. There was even the YouTube Creator Union back in 2015 which was fighting for better payment and more rights for the creators but when you joined that union your channel got downgraded as in any real life workers union when you join it. So I started to reactivate this website in 2019 again which was part of my online education system back in 2006. Now we are in 2024 and the situation on social media plattforms got worser. A good example is Facebook. This site is slow, complicated and the worst of all it collects your personal data for their personal benefit. Big data is something which I am against since the disadvantages of this comes more and more visible. The alogerithm on YouTube has also changed in an unpredicable way and the traffic I had over many years with approx. 100K visitors per month started to collapse in spring 2023 - even I did the same upload strategy with high quality content covering popular themes and less popular themes. It is still possible to get some views with popular themes but they are strongly restricted to the alogerithm of YouTube which leads to an total uncreative way of creating content. So I decided to fully activate my offramp strategy to pull all my social media on all plattforms on this website by still using the big platforms and slowly I am getting there.

Now here are the keyparts which make this website what it is and what was my intention :

1. No Big Data : I did not connect any data here to the social media plattforms. On other plattforms you can create accounts just by opting in with your Facebook or Google account. I did not activate this feature here, even it would be available. All your data you are creating here is save and will not be used in any situation. The only marketing tool I am using is the monthly newsletter to keep in contact with you guys. Thats all. If somebody leaves this website you can request a total deletion of your data here.

2. Creativity First : Since all works I am doing here is now on this one website I have no limits in creativity anymore. You can use any department here as you like. If you are interested only in the Guitar Academy or only one genre in the Guitar Academy you can go to the department of your choice and follow it just by clicking on the " Join " or " Follow " button.

You have in an internal search function here. You can use the search function by putting any title into " .... " and it will lead you there. Or you can use the search tags.

You find all information about those features here :

3. Building up the community : Since the main grid is set and filled with a lot of content now it's your turn to make yourself confortable here in the community. I have installed some really cool features here and the more the community grows and you participate the more I can enlarge this service. It's a bit limited to the costs of hosting this platform. Webspace and accessabilty are a topic which has to be concerned about since this quickly can lead to very high costs. So the more the community grows the more it can be enlarged. If you love this community please participate with a premium membership - even I am offering the free membership as well - my focus is to make you guys, the premium members happy.

Read more about the community features here :

The latest feature to help you guys to achieve your premium membership if you are short on cash is the referral system which is now working in the beta phase. Check out all information here :

So these are so far now the main changments which are rolled out now in the beginning of 2024. The more the community works out here the more I can pull back from traditional social media strategies. I still need to keep them running to get the traffic to this website but my goal is to get independant from all social media plattforms for the reasons I already explained. The companies just do what they want and it's not worth anymore to work so hard to get a channel running on any social media plattform. If you want you can still follow me on Facebook, Instagram, X, Tik Tok - I still make the news feed more or less but my attention is now here. And I have a feeling it starts working out - but in fact it's a lot of work. The difference now is that I work for this website and not for a social media channel which changes the rules the way they want without even asking.

Beside these things - I still use the plattforms as tools but not as working places anymore. But I decided to do all the creative stuff now on my secondary YouTube channel. This will include music, production, music philosophy in the full range of what I do and not only the blues rock guy on the HPCrazy YouTube Channel. And there is also the reason because this channel is not in the multi network channel of my music label which gave me quit some legal and creativ restrictions. On this channel I can do what I want.

If you want you can subscribe there as well :

https://www.youtube.com/@HanspeterKruesi

So these were the main changments now - as you can see there was a lot going on in the background

and beside that I will activate my local concert and performance activities way more then before. I did not have any time left in the past years because being an influencer you were non-stop busy with creating new content to feed the alogerithm and I got really tired of it.

HP

I can certainly see all the potential in this website community and I look forward to watching it grow!

And I just subscribed to your alternate YT channel.

After doing a lot of updates and strategic planing together with AI and now finished with the new strategy now which now complete the efforts I have started to doing pulling all traffic on this one website here.

A major task was to strenghen the 2 brands I am running which is HPCrazy and Farbmusik ( music related to colors ). One of the problems which occured now in the past months was that the core generator of traffic was the HPCrazy YT channel which got weakened by the shift to HanspeterKruesi.com . So I needed to pull back to redirecting the traffic over the landing pages on https://www.hpcrazy.com/club.html to this website also because in the highly competitiv market on YT it has become really hard to create traffic with generic topics like " blues guitar improvisation " or similar. So the core will be more the artistic approach which will be featured now over the https://www.hpcrazy.com/guitar-nights.html and which I will do now regulary as a livestream once a month. High quality content with an artistic approach shall help to get a position in the gaining high competive field. Beside that I did a strategic planing of my local german website gitarrist.ch and there the traffic also gets redirected to this website.

For farbmusik I also redesigned the website farbmusik.com which also has an english version now https://www.farbmusik.com/eng and there is sternentherapie.com which redirects the traffic here for the fans of meditation music and last but not least pianist.ch redirects the traffic here for the fans of pianomusic.

I can not tell how much work this was and AI really helped a lot with the strategic planing and the technical realisation of all tasks nessessary. The stage is now set and in fact this is now the system which will remain now for the next years. No more technical or major strategic updates - now creativity and new music can flow in. The process has already started as you might have noticed.

Thanks for the update…..obviously a lot of work and effort going on behind the scenes…

Greg

5 hours ago, Greg said:

Thanks for the update…..obviously a lot of work and effort going on behind the scenes…

Greg

Yeah - the behind the scenes is always what is the hard part - and it's not fun but nessessary to do.