Leaderboard

Slowly the holiday season is over and I will be starting with the full scale work by monday 8th january. I have used the holiday time to make a full analysis of my entire artistic and educational work. This also included a study of the competion. Normaly I don't really check what others are doing because I believe in the power of the own creativity which should not be influeced by others but for some reason it was the time to really check what the world and the guitar world in specific is doing out there. It was the right time because I noticed 2 things. There are in fact some really great young players out there which challenge the entire professional guitar scene. They pushed guitar playing to a really new level which is exciting and inspiring for me. And there are a lot of other great players out there who present themselves pretty well on the social media platforms. On the other hand - I have been in internet buisness and internet strategies since 1999 and I always had the right intuition in which direction the future goes. One thing is clear. The big times of social media plattforms is over. Facebook as an example has become a platform which in not trendy and not hip anymore. And the entire platform is way too complicated, user-unfriendly and slow. Instagram is part of facebook - so this is the same story and it's really hard to get new followers there. There is no strategie which really works in an economic way. I made some really good succes on Tik Tok with no followers : https://www.tiktok.com/@hpcrazy73?_t=8ipMCnGL4Ft&_r=1 The main problem is that you can spend hours and hours in social media strategies and you only get a very little payback for that and this does not work anymore - at least when you are an independant artist as I am. So the strategy has to get back to the core buisness and this is in fact CREATIVITY. And here comes an other problem. Spotify is now making a cut to all content which does not reach 1000 streams at the moment and gives all money from those streams to the artists which have reached more then 1000 streams. I guess the other platforms will follow or there will be new platforms which offer a fair service to artists and producers. With digital music distribution the best strategy would be to get your own fanbase and build up your brand to make yourself independent from any changements in user policies or royality payouts - but on the other hand you also need to be present on the trending platforms. So here the strategy must be to play your cards in both worlds at the moment and focus on your brand. The brand is what makes an independent artist truely independent - having an own platform is also a key feature in this whole strategy. Why having your own platform ? On a own platform you make yourself indepentent from alogerithms which cut off most of the creativity. The AI discussion in the musician and creative works world is really big at the moment. Can AI replace creative workers ? It is a challenge I must say but it's is also a great tool to save a lot of time which helps to fullfill the tasks in this " digital mess ". The solution at the end of the day is again the question what is artistic work all about ? It's about emotions and to transport emotions to people. Thats what it is all about - in any creative art. So the focus has to be on this - the creativity and to make yourself free from the bounderies of alogerithms and platforms but still using them as a tool. And that's the way to go - focus on the core, the emotions of music and the people who enjoy the result of all this. My brands which I will give all my energy are : HPCrazy Guitar Academy - Make this a source for all players out there who really love guitar playing want to learn guitar because they love guitar so much and don't go for flashy promises of learning guitar in 2 months. Farbmusik - This is my invention back from 2006. I restarted the concerts in 2022 and I will continue this work. Farbmusik is a new way of seeing music above the only 2 dimensional view of genres. The genres are the colors which are expressed with music. There I will start to work on new music now. I will send parts of it to the digital music distribution platforms but I will also share exclusive content only here on this platform.

BTW - Tik Tok is only a test which I will continue since it is easy to get lots of traffic with no followers. As an example - when I upload a performance video on YT I get around 500 - 700 views with 47000 subscribers. On TikTok I get the same with 20 followers. One video which I uploaded recently made over 9K views. That one will come on YouTube on sunday. I am curious what will happen with it there. But I have no plans to switch the eudcational video's to an other format. The long video's in 16:9 will remain.

Well written and I completely agree with your approach as I am also becoming more and more disinterested in what social media has to offer. I always look forward to your emails and the challenges you present….keep up your excellent work! king regards Greg

Cool tutorial HP.............thankyou!

Yes YouTube will remain a hosting plattform as long as possible - but they changed the alogerithm this year. How did that affect my channel ? I have been part of the Swiss YouTube Creator team back in 2015 and I always had a traffic from 80000 - 120000 views per month. It in fact made sense to follow trends because this leaded to ongoing traffic, since older video's still got views. Now by the middle of 2023 the traffic has dramaticaly changed, even I am doing the same thing I did over years. To put this in numbers - it's around 30% loss. When I go for popular themes or pull factors it creates some traffic for 3-5 days and then the visability stops again. So I have to create a mix of popular themes to get some traffic out of those 3-5 days but the focus is now to complet the system here on this website. That's what I did from summer 2023 till now and I am glad that in fact the system is complet here. The next step is now to keep high quality content up as you described using YouTube as a hosting plattform but to power up the community here. So it is upon you guys out there to make the plattform a really cool place. I am offering a very fair and professional system here for the benefit of all users but it will not work without the community. I am doing my part as good as I can - but the community also needs some contribution from you guys out there. I noticed on Twitter thanks a lot for that. That's the help the community needs to getting it running.

You are welcome Jeff